Cigar Mas Fino

Brand identity for a cigar lounge rooted in sophistication, community, and craft.

Cigar Mas Fino is a boutique lounge offering premium cigars in a refined, welcoming atmosphere. With locations in Fresno and Bakersfield, they’ve built a loyal community around quality, comfort, and craft. Blending tradition with modern luxury, they’re a destination for aficionados and newcomers seeking more than a smoke.

Cigar Mas Fino wanted to move away from their ornate, vintage look in favor of a more modern and versatile identity—one that better reflected their growth, upscale atmosphere, and loyal community. My role included designing the new monogram, cigar band, and overall identity system. The result is a brand that balances tradition with refinement, giving Cigar Mas Fino a bold and timeless presence.

The visual identity takes inspiration from classic cigar bands and vintage monograms, reimagined with a modern, minimal approach. The interlocking letterforms create a sense of heritage and craftsmanship, while the clean lines and balanced structure reflect the lounge’s refined atmosphere.

Before

After

The original logo leaned heavily on ornate, vintage styling but lacked clarity and versatility. The updated mark simplifies the brand into a bold monogram, interlocking C, M, and F into a refined, timeless symbol that better reflects the lounge’s upscale, modern experience.

Custom cigar bands featuring the new CMF monogram bring the brand identity to life—subtle, elegant, and unmistakably premium. Paired with rich materials and a refined color palette, the packaging reinforces the lounge’s elevated experience and attention to detail.